As Tiktok becomes increasingly popular and its personalities themselves become mainstream celebrities, the company is trying to keep talent with a new $200 million Creators fund. TikTok announced the $200 million fund for the first time in late July, and a spokesperson described the initiative as a way to support ambitious creators who are “looking for ways to make a living” in the app. It`s still unclear how many times creators are paid or how much each payment is, but a spokesperson told The Verge at the time that it was an ongoing payment system. The Creator Fund may ultimately be a strategy for TikTok to prevent its influencers from migrating to competing platforms like Instagram, but it may not be enough. This summer, when President Trump jeopardized tikTok`s future, many of the app`s competitors began to gain momentum, according to market research firm Sensor Tower. Some developers who spoke to WIRED seemed less concerned about a geopolitical merger than the fact that the company wasn`t lenient about how it worked. “If Tiktok were more transparent about anything and everything,” says one of them, “I think it would relieve a lot of stress for me and other creators.” In other words, the Creator Fund is for TikTok creators who have already proven that they have the ability to create popular content. (If it`s not you, that doesn`t mean you should finish TikTok – keep working on it if it makes you happy!) The platform wants to take its users to the next stage their creativity, imagination and ambition. Tiktok also expects the Fund to climb to $300 million (about £231 million) within 3 years and expand it to other markets across Europe, so that more creators can benefit. However, since joining the Fund, he says his commitment has decreased, a claim reiterated by other users of the app. “I think there`s some correlation between joining the Fund and fewer views, which can be discouraging, because I guess I expected my opinions to increase.” Everest claims that his videos do not appear on the side of For You and seem to circulate less wide than before his membership.
Everest says he prefers to have more views and give up on money. “I feel like it might have a better chance,” he says. According to the TikTok Newsroom website, there is no application site on the internet, as you must meet certain criteria to apply. This means that the app is available through your own TikTok Pro/Creator account. TikTok`s Creator Fund wants to celebrate TikTok`s best and smartest by giving them the opportunity to make money with their creative content, starting with $70 million (about £54 million) in funds available to thousands of YouTubers in the UK, Germany, Italy, France and Spain. TikTok launched the Creator Fund on Tuesday, September 1 as the first step toward “a new world of possibilities on TikTok,” according to the video-sharing app`s statement. . . .